E-business or out of business : Oracle's roadmap for profiting in the new economy

by Barrenechea, Mark J.

Format: Print Book 2001
Availability: Available at 2 Libraries 2 of 2 copies
Available (2)
Location Collection Call #
Community Library of Allegheny Valley - Harrison Non Fiction 658.8 BARREN
Location  Community Library of Allegheny Valley - Harrison
Collection  Non Fiction
Call Number  658.8 BARREN
Northern Tier Regional Library Nonfiction 658.1 BARRE
Location  Northern Tier Regional Library
Collection  Nonfiction
Call Number  658.1 BARRE
In this text, Mark Barrenechea, senior executive in Oracle's Customer Relationship Management division, provides readers with a view from Oracle on what companies need to know about making the etransformation. While technology and its increasing development makes the future unpredictible, one thing will always remain constant: information is the key to success in any organization. Effective management and easy access to information is vital, and to survive every business must embrace the changes the internet brings to their company. This book covers all aspects of the customer relationship, from supply, manufacturing and sales processes and looks at the internal processes that need to change if businesses are to operate effectively in the new economy.
Additional Information
Subjects Oracle Corporation.
Web site development industry -- United States.
Internet industry -- United States.
Electronic commerce -- United States.
Publisher New York :McGraw-Hill,2001
Other Titles Ebusiness or out of business
Oracle's roadmap for profiting in the new economy
Language English
Description xix, 236 pages : illustrations ; 24 cm
Bibliography Notes Includes bibliographical references (pages 223-224) and index.
ISBN 0071373365
Other Classic View