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The complete idiot's guide to social media marketing

by Abernethy, Jennifer.

Format: Print Book 2010
Availability: Available at 1 Library 1 of 1 copy
Available (1)
Location Collection Call #
CLP - Main Library Mezzanine - Non-fiction HF5415.1265.A26 2010x
Location  CLP - Main Library
 
Collection  Mezzanine - Non-fiction
 
Call Number  HF5415.1265.A26 2010x
 
 
Summary

Unlike websites that function as billboards to promote products or services, social media open up dynamic opportunities for businesses to interact and connect on a personal level with their target markets. Both large and small businesses are increasingly using social media to gain new insight into their customers and to better target their products and services.

The Complete Idiot's Guide® to Social Media Marketing helps people with a product, service, or business - of any size - take advantage of this new vehicle, which is reshaping the face of marketing. In clear, jargon-free terms, it explains how to use social media to target and tailor advertising to a particular group of people through a common interest or demographic. Down-to-earth advice helps readers determine which sites are the most productive and which combination of social media is best for a particular product or service. In typical Complete Idiot's Guide ® fashion, it covers all of the most influential social media - Facebook, MySpace, LinkedIn, Twitter, YouTube, FriendFeed, Ning, and more - with step-by-step directions on how to create compelling and effective content and optimize searchability.

Additional Information
Subjects Internet marketing.
Online social networks.
Social media -- Economic aspects.
Online social networks -- Economic aspects.
Electronic commerce.
Publisher New York :Alpha,2010
Other Titles Complete idiot's guide
Social media marketing
Language English
Notes "Discover how Facebook, Twitter, Linkedln, YouTube, and other social sites give you a marketing advantage"--Cover.
Description xviii, 333 pages : illustrations ; 24 cm
Bibliography Notes Includes index.
ISBN 9781592579891 (pbk.)
1592579892 (pbk.)
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