Give your speech, change the world : how to move your audience to action
|Format:||Print Book 2003|
|Availability:||Available at 1 Library 1 of 1 copy|
Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10% to 30% of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audience--not just with your brain but with your body. In this book, he draws from more than 20 years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a 3 part process--focusing on content development, rehearsal, and delivery--that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action.
ContentsIntroduction: The only reason to give a speech is to change the world.
pt. 1: History and overview. How did we get here? ; What to do? The audience-centered presentation process.
pt. 2: Preparing the content. ; Understand the audience ; Craft the elevator speech ; Pick the level of need ; Find the story ; Structure the content ; Make the journey ; Involve the audience.
pt. 3: Rehearsing the presentation. Search for the truth ; Choreograph the kinesthetics ; Pay attention to what your audience needs ; Conquer your fear ; Get technical.
pt. 4: Stand and deliver. The audience-centered speech ; Listen to your audience ; Audience-centered speaking for all occasions ; Conclusion: The secret of charisma.
|Publisher|| Boston :Harvard Business School Press,2003
|Other Titles|| Working the room
Originally published: Working the room. Boston : Harvard Business School Press, c2003.
x, 230 pages ; 21 cm
|ISBN||1591397146 (pbk. : alk. paper)
9781591397144 (pbk. : alk. paper)