Content strategy for the Web

by Halvorson, Kristina.

Format: Print Book 2012
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Summary
When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.
Contents
Reality
Discovery
Strategy
Success.

Additional Information
Subjects Web site development.
Web site development -- Management.
Publisher Berkeley, CA :New Riders,2012
Edition 2nd ed.
Contributors Rach, Melissa.
Language English
Description xviii, 197 pages : illustrations ; 23 cm
Bibliography Notes Includes bibliographical references and index.
ISBN 9780321808301
0321808304
Other Classic View