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Jab, jab, jab, right hook how to tell your story in a noisy, social world

by Vaynerchuk, Gary.

Format: Kindle Book 2013 2013
  Adobe EPUB ebook
  OverDrive Read
Availability: Unavailable 0 of 2 copies
Unavailable from OverDrive (2)
Summary
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
Contents
Setup
Characteristics of great content and compelling stories
Storytell on Facebook
Listen well on Twitter
Glam it up on Pinterest
Create art on Instagram
Get animated on Tumblr
Opportunities in emerging networks
Effort
All companies are media companies.

Additional Information
Subjects Internet marketing
Marketing Social aspects
Social media
Internet marketing Young adult literature
Marketing Social aspects Young adult literature
Social media Young adult literature
Nonfiction
Business
Marketing & Sales
Electronic books.
Publisher New York :HarperCollins2013
2013
Edition First edition.
Contributors OverDrive, Inc.
Language English
System Details Mode of access: World Wide Web.
Format: Adobe EPUB eBook
Format: Kindle Book
Format: OverDrive READ
Requires Adobe Digital Editions or Amazon Kindle
Description 1 online resource
ISBN 9780062273079
9780062273079
Other Classic View