Advertising overload

by Harris, Duchess,

Format: Print Book 2018
Availability: Available at 2 Libraries 2 of 2 copies
Available (2)
Location Collection Call #
Northland Public Library Children's Nonfiction J 659.1 H24
Location  Northland Public Library
Collection  Children's Nonfiction
Call Number  J 659.1 H24
Wilkinsburg Public Library Juvenile Nonfiction J 659.1 HAR TECHNOLOGY
Location  Wilkinsburg Public Library
Collection  Juvenile Nonfiction
Call Number  J 659.1 HAR TECHNOLOGY
Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers. Easy-to-read text, vivid images, and helpful back matter give readers a clear look at this subject. Features include a table of contents, infographics, a glossary, additional resources, and an index. Aligned to Common Core Standards and correlated to state standards. Core Library is an imprint of Abdo Publishing, a division of ABDO.
Published Reviews
Booklist Review: "These volumes in the News Literacy series provide solid information that will help readers discern what is true and what's false in the media. Advertising Overload focuses on internet advertising, explaining its evolution and how ads appear in different forms, including product placement; useful terms like cookies, ad blockers, and native advertising get full explanations. The ways that advertisers use your information is also explored. The colorful format features a mix of stock photos, interesting charts, and informative sidebars as well as critical-thinking prompts and a page of Fast Facts. An important resource that will be especially useful in classroom discussions.--Cooper, Ilene Copyright 2010 Booklist"
From Booklist, Copyright (c) American Library Association. Used with permission.
Additional Information
Series Harris, Duchess. News literacy.
Subjects Advertising -- Juvenile literature.
Marketing -- Juvenile literature.
Advertising -- History -- Juvenile literature.
Mass media and propaganda -- Juvenile literature.
Advertising -- History.
Instructional and educational works.
Publisher Minneapolis, Minnesota :Core Library,2018
Contributors Edwards, Sue Bradford, author.
Language English
Description 48 pages : color illustrations ; 24 cm.
Bibliography Notes Includes bibliographical references (page 46) and index.
ISBN 9781532113871
Other Classic View